LYFT Freeze is free from tobacco, has 16mg/g as strength and has a mint and menthol flavor. Since the beginning of 2022, LYFT Freeze is now called VELO Freeze. The product will stay exactly the same, but the looks will change. VELO Freeze is produced by the Swedish Fiedler & Lundgren and is a part of BAT since 2008. During this transition period, you can order both VELO Freeze and LYFT Freeze, but you will receive the same product. After the transition period, you will receive the VELO Freeze.